BRAND IDENTITY
A toy brand catering to the imaginative minds of children igniting a love for storytelling
Lion-tailed Macaque
Common
Characteristics
Relatable
Curious
Expressive
Energetic
Playful
To create a visual identity for a hypothetical company taking inspiration from an animal. Your identity should include a name, logo, and a set of branding guidelines.
BRIEF
Duration
Tools
2 weeks
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Procreate
MY MIND
WHAT IS HE LIKE?
A whimsical and enchanting toy brand catering to the imaginative minds of children. At its heart, the brand is dedicated to crafting toys that not only entertain but also ignite a love for storytelling from a young age.
Target Audience : 2-5 years
Demography : Pan India
MACAQUE
X
KIDS
Its' a Match!
Duration
Tools
BRIEF
BRAINSTORMING
Keywords : Indian Culture, Education, Economy, Preservation, Innovation, Process, Community, Tourism, Small-scale
BRAINSTORMING
Keywords : Indian Culture, Education, Economy, Preservation, Innovation, Process, Community, Tourism, Small-scale
WHAT CAN I LOOK UPTO?
Bedtime Stories, Grandparents, Children's plays, Books, Visuals, Inclusivity, Interactive
Storytelling, Memorable Experiences, Joy, Interactive
Okay! What do you want to do?
HEY KIDDO!!
Our vision is to become a trusted leader in children's entertainment, known for our commitment to quality, innovation, and storytelling excellence.
We are dedicated to sparking imagination and creating unforgettable experiences for children through storytelling
We strive to cultivate a lifelong love of storytelling
To use storytelling for crafting memorable experiences and leave a lasting impression on children, inspiring their imagination.
HOW DO I MAKE THE FIRST MOVE?
Hello! I am a 3 year old
May I know What are you here for?
Okay! Why do you want to do it?
I see, but that's too complex for me. Can you explain me some words?
Wow That's Great!! I like it
Can I know your Name please?
My Name is 'Toys & Tales'
Interesting! But why Toys & Tales?
Descriptive :
Communicates the brand is offering both toys and stories.
Engaging :
Whimsical and playful tone that resonates well with children.
It's also easy to say for me. Do you also have a pet name? Like mine is Chotu.
No Chotu, I dont have a pet name. But I have a Tagline.
'Where Tails & Tales Unfold'
Wow that is so coooll. Okay so now I'll go and tell my Mom about this. Bye!
toYs &
tales
Playful , handwritten
Resembles how a kid writes
HOW CAN KIDS RELATE TO IT?
Typography
Color Palette
VISUAL IDENTITY EXPLORATIONS
Along with logo explorations, I was surveying about the name I chose(Tailed A lot). I found out that it was not so easy to spell for kids. So I changed it to Toys and Tales.
This baby lion-
tailed macaque
can be used as a
mascot throughout the branding
COLOR COLOR WHICH COLOR DO YOU WANT?
LOGO CONSTRUCTION
Logo Mark
Wordmark
Combination Mark
