UX CASE STUDY
DesiCanvas is an online platform aimed at preserving and promoting Indian Arts & Crafts
BRIEF
Develop an UX for intuitive and interactive e-learning platform that enables students to access online courses, participate in virtual classrooms in an organized and efficient manner.
ME IN MY
FREETIME
MY MIND
OBJECTIVE
To empower users by offering a diverse range of courses and tutorials on various Indian crafts from skilled and experienced artisans.
Duration
Tools
4 weeks
Adobe Illustrator, Figma
LET'S DUMP EVERYTHING
KEYWORDS : Innovation, Creativity, Uniqueness, Techniques
WHO does Arts & Crafts?
WHAT'S so much in it?
ALL AGE GROUPS
creativity & innovation
skill development
cultural awareness
positive impact on mental health
A survey was conducted for Primary Research with about 30 people of various age groups
WHEN do they do it?
free time
as a hobby
as a therapy
relaxation from hectic schedule
summer breaks
craft village visits
![17747 [Converted]-01.jpg](https://static.wixstatic.com/media/5f4e00_4706fafd0c284766a041fd92af59e2bd~mv2.jpg/v1/crop/x_0,y_23,w_5317,h_1910/fill/w_980,h_352,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/17747%20%5BConverted%5D-01.jpg)
WHY are many people not aware about it?
-
Shift to innovation & industrialization
-
Lack of educational initiatives
-
Lacking in adapting trends
-
No proper platform to showcase artworks
-
Poor exposure to technologies
ARE people willing to support arts & crafts in this digital era?
Yes
No
WHAT DO SIMILAR PLATFORMS OFFER?
LET'S STALK MY USER
pehchaan
Rea Sharma | 23
UID'23 | Mumbai
Painting my life with colors
Origami , Mural Art , Cooking
What MOTIVATES her?
-
Rich Diversity of India
-
Traditional Arts & Crafts
-
Vast usage, creativity & uniqueness of them
What FRUSTRATES her?
-
Not being able to learn crafts because of the distance barrier
-
No platform to connect
Lets RATE her
-
Hardworking
-
Organised
-
Determined
-
Crafting
-
Color Palette
-
Sketching
INFORMATION ARCHITECTURE
![UI Folder [Recovered]-02.jpg](https://static.wixstatic.com/media/5f4e00_7b527dd5ae1545609114dd00f144dd1f~mv2.jpg/v1/fill/w_980,h_693,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/UI%20Folder%20%5BRecovered%5D-02.jpg)
apart from linkedin
INSTRUCTORS & PROFESSORS
LEARNERS
Corporate Partners
INVESTORS&
Shareholders
EMPLOYEES &
MANAGEMENT
Accreditation Bodies
TECHNOLOGY
PARTNERS
LET'S BUILD CONNECTIONS
WHAT UNIQUE FEATURES SHOULD MY PLATFORM OFFER?
Certified
Courses
personalised
feedback
guidance
WITH VIDEOS
GRADES
MULTI
LINGUAL
COLLABORATION
WITH PEOPLE
WIREFRAMES
MID FIDELITY
DESIGN SYSTEM
Typography
Color Palette
COMPONENT LIBRARY
HIGH FIDELITY
WHAT WOULD I DO DIFFERENTLY NOW?
Inclusivity
MULTIPLES MODES
color blindness
community building
Advanced CURSOR INTERACTION
